Your face has three serums and a sunscreen. Your back has a baby wipe. So we gave the wet wipe a job — one active per need, dosed to work, sealed fresh every single time.
Face skincare became a science. Actives, pH, barrier care — a generation learned to read labels. And then it reached for a baby wipe to handle everything else. The needs between morning and evening were served by products designed for infants, hospitals, or no one.
Pores, congestion, sweat — treated like a disease or ignored.
The moments your bathroom routine doesn't reach.
You know what it's for. We designed it knowing.
Not variants of one wipe — four engineered formulations, each built around a single hero active, dosed for the exact skin it serves. $30 a box. $0.60 a wipe. Every wipe individually sealed.
For the skin you can't see in the mirror. Salicylic acid 2% clears pores and treats back & body acne.
Before. Clean. After. Clean. Zinc odor complex neutralizes at the source — pre-intimacy, post-workout, mid-travel.
Your pH, respected. Cranberry extract + lactic acid, formulated with gynecological input to support — not disrupt.
Clean skin. Your terms. A pure cotton surface that removes without adding — face and body, no actives.
One sealed single, exactly as wet as the day it was made. No tub, no lid, no gamble.
8" × 12" of thick cloth — sized for a body, not a face. The active does the work; you just apply it.
Biodegradable plant fiber, but not flushable — no wipe truly is, whatever the tub says. Honesty is the brand.
Answer three questions. We'll match the active to the need — that's the whole science.
Zinc odor complex + aloe, pH-matched to adult skin.
The category spent forty years running from those two words — hiding them behind "cloths," "towelettes," "freshening tissues." We put our name on them instead, and gave the wipe what it never had: a job.
Active-Matched Formulation™ — salicylic for back skin, zinc for odor, cranberry + lactic for her. Chosen for the exact skin it serves, dosed to work.
Adult body skin lives at pH 4.5–5.5. Every batch is formulated and tested inside that window. pH-True™ — your acid mantle, respected.
Single-Seal Fresh™. The 50th wipe is identical to the 1st — no drying tubs, no half-moist regrets, nothing improvised.
| Wipelo | Baby wipes | "Fresh" body wipes | Bar of soap | |
|---|---|---|---|---|
| Removes surface sweat | ✓ | ✓ | ✓ | ✓ |
| Formulated for adult body skin | ✓ | ✗ — infants | ✗ | ✗ |
| pH-matched 4.5–5.5 | ✓ pH-True™ | ✗ | ✗ | ✗ (pH ~10) |
| Treatment active, dosed | ✓ one per SKU | ✗ | ✗ perfume | ✗ |
| Individually sealed | ✓ all 50 | ✗ shared tub | ✗ | — |
| Odor treated at source | ✓ zinc complex | ✗ | ✗ masked | ✗ briefly |
| Fits in a jacket pocket | ✓ | ✗ | ✓ | ✗ |
| Price per use | $0.60 | $0.04 | $0.35 | $0.02 |
Row one is a tie on purpose. We don't win on price either — we win on engineering. If $0.04 does it for you, we genuinely respect that.
Marble counter. Gym bag. Bedside table. It photographs in all three — because design is positioning, not decoration.
"The 40 minutes between the gym and my 9 a.m. used to be a problem. Now it's one sealed packet. Nobody at work knows, which is the whole point."
"Finally a brand that says what it's for without being weird about it. FIRST lives in the nightstand. No sting, no perfume cloud, no baby-aisle shame."
"I fly weekly. Individually sealed means the last wipe in the box is as wet as the first — every other brand I tried dried into sadness by week two."
Real people, real counters, real gym bags. (*Prototype: placeholder creators & clips.)
bought after the pH video. my back cleared in a month, not kidding
the "we email you 3 days before shipping" thing is real btw. most respectful sub I have
told my whole 6am class. the tin lives in my duffel now
*Illustrative placeholder images — not real customer results. Real before/afters require documented, consented customer photos + typical-results disclosure.
Use it for 30 days — really use it. If your body isn't convinced, tell us and we refund every dollar. No return label, no interrogation, no fine print doing push-ups.
Fewer than 1% ever ask.* — *dummy figure, see manifest
So we did what the category never dared: we put our name on its most embarrassing words. Functional Wet Wipes™ — one active per need, dosed to work, matched to your skin's real pH, sealed fresh every single wipe. Not another gentle, natural, fresh-scented nothing. A wet wipe with a function, built for how you actually live.
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